For many craft businesses, exhibiting at important trade shows is a key component of their overall sales and marketing strategy. You have the chance to show your best products to a focused audience of professional buyers. It's a big commitment but, if done well, it can make the difference between an ordinary year - and a great year!
Showcase is Ireland's creative expo. It features the very best of Irish craft, gifts, fashion and interiors and takes place in Dublin over four days each January.
It takes a lot of work to get ready for Showcase - assembling your best products and building a display that ensures you stand out. You will be taking four full days away from your regular work, be that your office or your workshop. But it's worth the effort when 5000 buyers walk through those doors - that's 5000 chances to make a significant sale.
Make Showcase work all year long
But Showcase can be much more than a four day opportunity, a window that closes on a Wednesday in January. If you plan it right, you can keep the momentum going for months and multiply the opportunities for sales many times over. You can increase the numbers that 'visit your stand' well beyond the 5000 visitors to the show.
Think about it. You have all your best work, all your key staff, many of your key customers - and everyone is dressed up and looking well! If ever there was a time to take out a camera and start filming - this is it. You have the opportunity to create quality content to use online, on TV, and to share with organisations that are promoting Irish crafts around the world.
To maximise the opportunity, you need a plan and a group of experienced, talented professionals to carry out the plan.
You want a professional photographic agency to capture the excitement, the activity, the buzz of the show.
How a video from Lensmen can help
It all starts with a plan to maximise the quality and quantity of content to come from the shoot. So what can you create in just a few hours? Here is a video made by Lensmen for Irelands Eye Knitwear and recorded at Showcase 2016.
It captures the essence of the Irelands Eye brand - the people, the clothes and the buzz.
As some of the Lensmen team were using video, others were shooting still shots of the models and garments for use in future brochures and press releases.
So, if you have an expo coming up, get in touch and let's see how you can use it to create some great marketing content. Using the exhibition, we can create
a corporate video for your website
exciting articles for your blog and social media campaigns
broadcast quality video for use on TV
and rich, visual assets you can use to promote your brand throughout the year - at home and abroad.